向颖怡 Niki Xiang
Building bridges between products and global markets.
I'm Niki Xiang (向颖怡), a Global Business Development Specialist based in Shenzhen. I work across AI hardware, robotics, gaming, and SaaS — helping teams enter new markets with clear commercial strategy and operational discipline.
My edge is the mix of overseas BD, localization systems, and cross-cultural negotiation. I don't just open conversations — I build the workflows that turn international interest into durable partnerships.
Four languages, one conversation
Languages in the room
Two native, four working — the reason cross-border conversations don't need a middle layer.
| Language | Proficiency | Where it works |
|---|---|---|
| 中文 Chinese | Native | Partner acquisition and settlement across the mainland market |
| 粵語 Cantonese | Native | Hong Kong and Guangdong client relationships |
| EN English | Professional | International negotiation and publishing operations |
| 日本語 Japanese | Working | Terminology systems for English/Japanese publishing |
Selected experience
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Overseas Publishing Operations
Global Game Publishing
Built overseas publishing workflows, managed global partnerships, and supported multi-market rollout for mobile games.
2024
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Localization Project Manager
Localization Systems
Created localization management systems and terminology infrastructure for English/Japanese publishing.
2024
-
International Exhibition BD
Overseas Sales
Supported international customer acquisition and cross-cultural business communication during exhibitions.
2023
What I bring
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01
Overseas BD
Identify partners, open conversations, and drive international cooperation from first intro to signed collaboration.
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02
Global Expansion
Shape market-entry strategy across regions — prioritizing channels, partners, and commercial models that actually scale.
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03
Localization
Build multilingual publishing and terminology systems so products speak clearly in English, Japanese, and beyond.
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04
Partner Ops
Manage cross-border workflows, settlements, and ongoing partner communication with operational clarity.
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05
Negotiation
Lead international discussions with cultural fluency — Chinese, English, Japanese, and Cantonese in the room.
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06
Exhibition BD
Support on-ground international sales moments: host clients, qualify leads, and convert exhibition traffic into pipeline.
Industries
