01
Overseas BD
Identify partners, open conversations, and drive international cooperation from first intro to signed collaboration.
向颖怡 · Niki Xiang
Building bridges between products and global markets.
I'm Niki Xiang (向颖怡), a Global Business Development Specialist based in Shenzhen. I work across AI hardware, robotics, gaming, and SaaS — helping teams enter new markets with clear commercial strategy and operational discipline.
My edge is the mix of overseas BD, localization systems, and cross-cultural negotiation. I don't just open conversations — I build the workflows that turn international interest into durable partnerships.
Selected experience
Overseas Publishing Operations
Global Game Publishing
Built overseas publishing workflows, managed global partnerships, and supported multi-market rollout for mobile games.
2024
Localization Project Manager
Localization Systems
Created localization management systems and terminology infrastructure for English/Japanese publishing.
2024
International Exhibition BD
Overseas Sales
Supported international customer acquisition and cross-cultural business communication during exhibitions.
2023
What I bring
02
Global Expansion
Shape market-entry strategy across regions — prioritizing channels, partners, and commercial models that actually scale.
03
Localization
Build multilingual publishing and terminology systems so products speak clearly in English, Japanese, and beyond.
04
Partner Ops
Manage cross-border workflows, settlements, and ongoing partner communication with operational clarity.
05
Negotiation
Lead international discussions with cultural fluency — Chinese, English, Japanese, and Cantonese in the room.
06
Exhibition BD
Support on-ground international sales moments: host clients, qualify leads, and convert exhibition traffic into pipeline.
Languages
- Chinese (Native)
- English (Professional)
- Japanese (Working proficiency)
- Cantonese (Native)
Industries
- AI Hardware
- Robotics
- Gaming
- SaaS
- Cross-border Technology